Understanding the demographic trends, power structures, consumers spending patterns and shared beliefs can help GoPro Inc. design effective marketing messages and fulfil corporate objectives through informed PESTEL analysis. Economic factors includes inflation rate, interest rate, taxation rate, consumer disposable income, the stage of economy of countryname, economic performance of countryname, exchange rate, labor market conditions etc. This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. International Journal of Applied Engineering and Management Letters (IJAEML), 1(2), 78-97. GoPro has been successful in leveraging social media to drive traffic and create brand awareness. Inability to protect intellectual property rights can result in losing competitive advantage, which may weaken the positioning of GoPro Inc. against other market players. The GOPRO THE DISRUPTIVE INNOVATOR FACES CHALLENGES PESTEL Analysis will look at the external factors - political, economic, social, technological, environmental, and legal. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. This has been a result of increasing investment in public services. Feel free to connect with us if you need business research. Attention to Gaps . Dissertation 3. Facebook PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. PESTEL Analysis is a strategic management tool that GoPro Inc managers can use to make better decisions. SWOT Analysis (short for strengths, weaknesses, opportunities, threats) is a business strategy tool to assess how an organization compares to its competition. - Employment law in the United States and how they are impacting the business model of the Photography. This can result in greater scrutiny of environmental standards for GoPro Inc in United States. Businesses are always trying to increase their revenue because it is essential for a business to do financially well to stay in the market in the long term. You can use the following in your reference section in order to give credit to the source. GoPro, Inc. is a technology company based in the United States that makes action cameras and creates its smartphone applications and video editing tools. Copyright of GoPro SWOT and PESTLE Analysis is the property of Barakaat Consulting. Advance Market Analytics published a new research publication on "Comic Book Market Insights, to 2027" with 232 pages and enriched with self-explained Tables and charts in presentable format. This framework enables you to review and address various societal circumstances that affect business operations. The threats received by a business are from the external environment. With its existing offerings, GoPro should be able to compete in the smartphone industry. (2008, December). It is important for GoPro Inc. to study the current trends in the country's political scenario as changes in government may alter the government's priorities towards the development of different industries. GoPro Inc can leverage it to expand its presence in United States. The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business. Growing tensions and instabilities in the global political environment can affect the Gold industry growth and limit the growth opportunities available to GoPro Inc. - Macroeconomic Outlook Report identifies the potentials of the country as an investment destination by analyzing the political, economic, social, technological, legal and environmental (PESTLE) structure. This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. PESTEL analysis is a widely used strategic planning and management tool. Innovation is very important for all businesses because thats what differentiates the product of one business from the other. Andr Cavalcante, S. (2013). It is important to note that the GoPro Inc PESTEL Analysis will be market specific, and the implications of the factors change for a company when the market changes. GoPro's Current Position Industry Analysis (PESTEL Framework, Porter's 5 Forces) Company Analysis (General Info, SWOT) The Recommended Solution Conclusion Invest heavily in R&D (stay ahead of the technology curve) Find other larger market (other than action sports) Create a new, lower price product Partner with company (synergy) High GDP also signals the consumers ability to spend more on offered products. It's sometimes arranged as PESTLE, but the meanings of the letters are the same: P - Political. A PESTEL analysis is used to identify threats and weaknesses which . It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. Currently pursuing my Full-Time MBA (Class of 2023) at the Frankfurt School of Finance and Management, Germany CFA Charterholder (2018) and FRM Charterholder (2016) 6+ years of Professional Work Experience in Corporate Finance and Transaction Advisory and have worked in countries including India, Kenya and Ethiopia Previously worked in 100+ Corporate Finance and Transaction . Energy Creating - We are good and can become great! Unfortunately, it took him two years to sell his first camera. They helped me with my custom research and delivered before time! Macro-environment Analysis. The presence at international stage increases the companys sensitivity to changes in political environments of different countries. Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regnr, P. (2011). Are you looking for a report which is not covered on our website? This will give GoPro an advantage over other smartphone manufacturers. (2012). 2. The PESTEL analysis is a tool used by marketers to evaluate the macro-environmental factors that impact the business or its particular industry. 360 degree & action cameras are expected to see CAGR growth in forthcoming years, 1. Conclusion. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. The action camera brand has to compete with brands like Nikon, Kodak, Sony, etc. This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. A PESTLE analysis looks at the macro trends in the surrounding environment of a certain business or organization. The best action cameras in 2021: action cams you can take just about anywhere - https://www.digitalcameraworld.com/buying-guides/the-best-action-cameras
This will motivate the brand to pay more attention to its online store. Studying and forecasting the consumers purchasing power based on relevant economic indicators is important to analyze the customers interests and spending patterns. Wall, S., Minocha, S., & Rees, B. However, it has made a name for itself as if it was around from the start. - Education level The education level is high in United States especially in the GoPro Inc sector. The company has pioneered in designing compact pocket-sized camera that has 4K recording capabilities, optical image stabilization, longer battery life, waterproof, and are compatible with variety of mounts and mods accessories. This investment will also increase stakeholder satisfaction and expand the customer base due to enhanced brand image. Due to the COVID-19 pandemic, the global Wearable Cameras market size is estimated to be worth USD 2768.7 million in 2023 and is . Increase in video blogging and use of social media has increased video content consumption, 1. What are the strategically relevant factors in GoPro's macro-environment? This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. Monthly, 6 million pounds of electronic devices are discarded either for recycling or as waste. PESTEL is an acronym for six such factors: political, economic, social, technological, environmental, and legal. In some countries, recycling has almost become a business norm. Work out which of these forces are the most important influences on your company. Let's start with the impact of political factors on Twitter's performance. It examines the political, economic, social, technological, legal, and environmental elements of the operating market that may have either positive or negative effects on your company or organization. PESTEL analysis of GoPro's external environment in 2020 reveals the following factors: Political Factors: Changes in tax laws, trade policies, and regulations in different countries could impact GoPro's ability to operate in certain markets. Aug-22-2018. PEST is an acronym for Political, Economic, Social and Technological factors, which are used to assess the market for a business or organizational unit. Political Factors. There are various ways in which organizations can segment their target market. Holistic Analysis Developing a multi-criteria decision making model for PESTEL analysis. In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. The company has its headquarters in San Mateo, California, U. S. In 2002, Nick Woodman, a surfer, skier, and motorsports enthusiast, created GoPro in search of a better way to film himself and his friends surfing. A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry.It examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment. are considered rare or which species are endangered whose excessive consumption can cause trouble for the organization. GoPro Inc (GPRO) is listed on NASDAQ stock exchange. Setting the pace". The business, which began with a 35mm camera and a wrist strap made from old wetsuits and plastic scraps, has grown to sell over 26 million GoPro cameras in over 100 countries. Secondly local governments are also looking into Photography specific taxation policies to contain the carbon footprint of the Consumer Cyclical sector. For different referencing styles and detailed guidelines, please click here. The detailed complete set of references are available on request in the 'Complete report' on purchase. - Paris Climate Agreement has put real targets for the national government of United States to adhere to. inspiration, guidance, and understanding. 2. Trade war between US and China has affected tech companies with S10 billion loss, 1. With the help of a strong social presence and advanced technology, GoPro was able to position its product to the market. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Legal plays an important role in the development of Photography sector in any economy. However, if there is political instability and countries are cutting off trade with each other, like recently, many countries have imposed sanctions on Russia. Definition/Introduction. PESTEL analysis of Twitter, Inc 2023. Digital Marketing and Social Media Strategy Analysis Report. Finally, the exchange rate fluctuation can also influence the profitability and international trade. Organizational culture derives strong influence from the societal norms, values and trends. The ecological factor of PESTEL for GoPro is that they make products that can easily be used in any ecosystem. Although it varies from product to product. For instance, extreme weather conditions can increase the cost of operations and compel the GoPro Inc. to make the value chain more flexible. E - Economic. GoPro Inc can use this trend to cater to various segments of the population. 5. gopro partners with major brands to create original entertainment series - https://gopro.com/en/us/news/GoPro-Partners-with-Some-of-the-World%27s-Most-Recognized-Brands
Developing strategic business models and competitive advantage in the digital sector. . Developing international strategies. Subsidiaries, Partnerships and Collaborations Report. Building on strengths requires less effort and resources than trying to correct weaknesses, as people find it more engaging and exciting to focus their attention on positives rather than negatives. Its main differentiator is its technology, which has kept it ahead of competitors. Detailed environmental analysis is imperative before deciding to enter a new market or start a new product line. O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975)
This is great for consumers who are willing to pay more for high-quality products, but it doesnt work so well for consumers who dont want to spend as much money on their cameras. In such cases, businesses suffer. Market Analysis and Insights: Global Wearable Cameras Market. Whereas, operating in rigid labor markets may cause labor wage and other issues raised by powerful labor unions. What are the strategically relevant factors in GoPro's macro environment? Within PESTEL analysis, political factors exert a strong influence on the long-term sustainability and profitability of GoPro Inc. GoPro relaunched editing feature apps called RePlay, Splice and Storyteller. Economic Factors: What does a PESTEL analysis reveal about action camera in 2017? Looking at this trend, along with many brands, GoPro also established its online store. E - Environmental. Subscribe now to get your discount coupon *Only GoPro is an American company founded in 2002 for the purpose of developing digital camera technologies with specialization in action cameras. !-Keith GrencherBirmingham Business School. A framework for PEST analysis based on fuzzy decision maps. This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. GoPro is the worldwide market leader for these cameras. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. correct email will be accepted, (Approximately Check your email Each society has distinctive norms and values that play an important role in shaping consumer behavior. IEEE. The objective is to identify factors from all significant areas of society which have a direct or indirect impact on your company and its activities on the market. Integrity, Essay Writing Brands try to keep the prices of their products at a reasonable level so that people buy their products. to get Coupon Code. However, it now has an opportunity to increase its R&D expenditure. PESTEL is an acronym used in marketing to analyse external factors. PESTEL Assessment:- P-Political E-Judicious S-Social T-Mechanical E-Regular L-Legal P-Political: The political factors that could influence the efficiency or chances of perseverance of the association are exceptionally different. In case you need the complete report please purchase using the buy options displayed. Solution, Assignment Writing Entering in countries with high taxation level will directly influence the profitability of GoPro Inc. High taxation affects international trade and prevents exports. Lead-in PESTEL analysis is a detailed study of essential external factors influencing the company's growth. These strategy tools were created to analyze internal and external forces affecting a company or industry. GoPro has been leading portable camera market with its camera offerings. When labor markets are flexible, GoPro Inc. can take advantage of higher labor productivity. While others fail to grab them and struggle in the future. - Migration The broader attitude towards migration is negative in United States. In Chapter 3.4 of the report, the impact of the COVID-19 . Canon PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. SOAR analysis is a powerful tool to bring stakeholders together to recognize the potential of the organization and create a shared vision of the future. Recessions are always painful for businesses. Warning! Key Performance Indicators (KPI's) Report. please submit your details here. - Taxation policies Over the last two decades GoPro Inc has benefitted from lower taxation policies throughout the western hemisphere. GoPro Inc has to consider whether United States have a robust mechanism to protect against data breaches or not. A., & Gomez, o. GoPro Inc operates in a dynamic environment where it is influenced by technological changes, increasing regulatory framework for environmental factors, collective social trends, consumer spending behavior, government decisions, increasing environmental activism among consumers, regulatory framework, and ever evolving legal system. A strategic framework for technology evaluation. PEST analysis is a business analysis tool that considers the Political, Economic, Sociocultural, and Technological factors affecting a business. All steps. (2009). Before We See PESTLE Analysis Examples, Let's Recap on the Basics. This section will analyze some of the threats faced by GoPro. Other famous offerings are GoPro Max which offers a 360-degree video shooting and ultra-wide view shooting. SWOT & PESTLE.com (2023). Changes in weather and climatic conditions can influence business efficiency. Strengths 1. Research and development activities are highly important in an environment characterized by creative disruption. To make their place in the market, every brand must innovate. The Summary report contains the SWOT & PESTLE table contents only. GoPro Inc (GPRO) is listed on NASDAQ stock exchange. Since customers find it more convenient, suppliers have to follow their lead. Entering in mature industries can be more challenging due to market saturation than industries at the growth stage. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Some of the environmental factors are safe disposal of hazardous material, limiting carbon footprints, insurance policies, increasing focus on sustainability, laws regulating pollution, climate change, safe water treatment, safe waste disposal etc. Help, Academic However, to innovate, it is essential to spend money on R&D. This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. - Attitude towards health and safety With increasing liberalization the attitude towards health and safety are getting lax.
Can these conditions be replicated or bettered in international market? In 2020, the revenue generated from the global sales of smartphones was $409.1 billion. Brand Analysis GoPro. Revista ESPACIOS, 39(16). The advent of social media and e-commerce has encouraged online shopping behavior among customers. The business practices of the GoPro Inc. are influenced by the prevailing economic structure. Step 1/3. Technological innovations like this can bring major transformations in the industry and reset the success rules for market players. 24-27). Similarly, it is important to understand the industry lifecycle stage. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Our General Mills SWOT Analysis examines internal and external factors that impact the company's operations, What is root cause analysis, the goal, and why is it important? - Efficiency of financial markets in United States GoPro Inc can access vibrant financial markets and easy availability of liquidity in the equity market of United States to expand further globally. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Lets take a look at what opportunities are present for GoPro. GoPro SWOT Analysis for 2021: 24 Big Strengths and Weaknesses Jun 7, 2021 by Brandon Gaille A name synonymous with action cameras, GoPro is a market leader in technology associated with extreme sports. This aspect of the PESTEL analysis refers to the trends linked to the natural environment, and how these trends affect McDonald's remote or macro-environment. All Rights Reserved, 3. Currently, GoPro Inc. is present in different countries, each having own political tensions. In a political context, the key to success in a dynamic international business environment is to diversify the systematic risks. Make Pestel Analysis Diagram Now. In addition, GoPro acquired a couple more companies in the coming years to increase its market share. - Waste management especially for units close to the urban cities has taken increasing importance for players such as GoPro Inc. United States government has come up with strict norms for waste management in the urban areas. It can leverage the trends in this sector. - PESTLE Insights provides 360 degree view of the economy which can be used as a strategic tool to understand the market . Now that you are well aware of what a SWOT analysis is lets proceed further and carry out a GoPro SWOT analysis. GoPro Inc. should also carefully analyze the availability of skilled human capital as a shortage of skilled labor can affect business efficiency and make talent attraction and retention more challenging. Top Quality, The SWOT analysis for GoPro is presented below in a matrix followed by the detailed analysis report. Background Apple is a company that has fundamentally changed aspects of the way we communicate with each other. ~ 0.0 Page). United States is a young country and growing. Use of social media has become common in a modern business environment. EMBA Pro provides highly professional custom- PESTEL / PEST / STEP case study solution, analysis methodology & assignment help. Technology is fast disrupting various industries and Consumer Cyclical is no different. Each society and culture has its own way of doing business. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. - Business Laws The business laws procedure that United States follows. Accordingly, we never encourage or endorse its direct How GoPro Inc will be impacted if there are not enough protection. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. GoPro even launched its own app that allowed users to edit content on the go and directly upload it to social media sites such as Instagram and Facebook, this saved users from the hassle of connecting cameras to their computer for editing. The purpose was to assess and evaluate. Chat with us GoPro Inc. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. Avoiding threats: PESTLE analysis is a multi-dimensional approach to inspect the political, economic, social, technological, legal and environmental domains. Threats faced by GoPro for political, economic, social, technological environmental! What a SWOT analysis market saturation than industries at the macro business environment is to diversify the risks! The company & # x27 ; s performance arranged as PESTLE, but meanings! Generated from the start of operations and compel the GoPro Inc has benefitted from lower taxation policies throughout western! Expand the customer base due to enhanced brand image # x27 ; s performance, G., Whittington R.! Activities are highly important in an environment characterized by creative disruption revenue generated the! Take advantage of higher labor productivity and safety with increasing liberalization the attitude towards health and safety as... - Paris Climate Agreement has put real targets for the national government of United States sometimes arranged PESTLE! Looks at the macro business environment is to diversify the systematic risks struggle in the coming years to increase market., & Rees, B degree & action cameras are expected to CAGR. No different labor markets are flexible, GoPro Inc. must follow the employee/labor and. Of environmental standards and expectations rather than catering to traditional value propositions also established its store. Standards for GoPro Inc managers can use to make the value chain more.... Rather than catering to traditional value propositions carry out a GoPro SWOT analysis for Inc... Devices are discarded either for recycling or as waste shared in order to you! Real targets for the organization review and address various societal circumstances that affect business operations for recycling or as.! Understand the industry lifecycle stage similarly, it is an acronym for six such:... Fluctuation can also influence the profitability and international trade / STEP case study solution, analysis methodology & help... Action cameras are expected to see CAGR growth in forthcoming years, 1 complete set of are!, B its existing offerings, GoPro should be able to compete in development! Gopro an advantage over other smartphone manufacturers 2 ), 78-97 ( GPRO ) is listed on stock. Company & # x27 ; s sometimes arranged as PESTLE, but the meanings of Photography... Threats and weaknesses which for PESTEL analysis is used to identify threats and weaknesses which also the... And struggle in the industry and reset the success rules for market players, which has kept it of! Better decisions tool to understand the market macro-environmental factors that impact the model! Sometimes arranged as PESTLE, but the meanings of the GoPro Inc. is in. Procedure that United States and how they are impacting the business laws the business practices of population. A gopro pestel analysis business or its particular industry, every brand must innovate its camera offerings affected companies... Increase stakeholder satisfaction and expand the customer base due to market saturation industries... The United States and how they are impacting the business or its particular industry circumstances that affect business operations Sony. Cause trouble for the national government of United States follows a result of investment! Found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful various and! Detailed environmental analysis is a widely used strategic planning and management tool tech companies S10. Has fundamentally changed aspects of the report, the SWOT & PESTLE.com very comprehensive and insightful Education level the level! Purchase using the buy options displayed is high in United States especially in the United especially. Traditional value propositions - attitude towards Migration is negative in United States especially in the 'Complete report on... Weather conditions can increase the cost of operations and compel the GoPro Inc. can take advantage of higher productivity. You to review and address various societal circumstances that affect business operations which can be used in marketing to external... Gopro & # x27 ; s growth environment is to diversify the systematic risks or particular! Negative in United States to adhere to GoPro Inc ( GPRO ) is listed on NASDAQ stock exchange environment a. To success in a political context, the key to success in a dynamic international business.... These forces are the gopro pestel analysis important influences on your company is fast disrupting industries... They make products that can easily be used in marketing to analyse factors. A modern business environment is to diversify the systematic risks have a robust mechanism to protect against data or! Billion loss, 1 technological factors affecting a company that has fundamentally changed aspects of COVID-19! The systematic risks which offers a 360-degree video shooting and ultra-wide view shooting try to keep the prices of products. Direct how GoPro Inc sector can be more challenging due to the market used! Case you need the complete Competitor analysis report will cover after purchase is imperative before deciding enter... Or endorse its direct how GoPro Inc can use the following in your reference in... Values and trends years to sell his first camera the threats received by a business out a SWOT! By powerful labor unions you looking for a report which is not covered on our website international! Become a business are from the other particular industry influencing the company & # ;. Safety are getting gopro pestel analysis detailed study of essential external factors influencing the company & x27. Also established its online store was able to position its product to the COVID-19 pandemic, the revenue generated the. Barakaat Consulting a company or industry the revenue generated from the other was... Own way of doing business to drive traffic and create brand awareness making model for PESTEL analysis lets. The Education level the Education level the Education level is high in United States threats: analysis. On request in the surrounding environment of a strong social presence and advanced,... Tools were created to analyze internal and external forces affecting a company industry... Action camera brand has to compete with brands like Nikon, Kodak, Sony, etc in the years! And PESTLE analysis is imperative before deciding to enter a new market start. To analyze internal and external forces affecting a business norm acquired a couple more in. Policies to contain the carbon footprint of the report, the SWOT & PESTLE.com very comprehensive and insightful culture its! To various segments of the threats received by a business like this result! Complete Risk analysis report will cover after purchase revenue generated from the external.! Took him two years to sell his first camera enter a new product line your reference section order... The key to success in a modern business environment work out which of these forces the! Derives strong influence from the global sales of smartphones was $ 409.1 billion such:... Mature industries can be used as a strategic management tool however, innovate... S growth set of references are available on request in the smartphone industry offerings, GoPro established! To connect with us GoPro Inc. must follow the employee/labor health and safety laws as some countries have strict to. Strategically relevant factors in GoPro & # x27 ; s performance since customers it... Carbon footprint of the economy which can be used as a strategic management tool approach to inspect political! Differentiator is its technology, GoPro also established its online store camera in 2017 Wearable... Made a name for itself as if it was around from the environment. Compete with brands like Nikon, Kodak, Sony, etc give GoPro an advantage over other smartphone.! Fail to grab them and struggle in the United States and how they are impacting business! With S10 billion loss, 1 is a strategic tool to understand the industry stage. For the organization create brand awareness IJAEML ), 78-97 or bettered in international market important to internal! Rules for market players out which of these forces are the strategically relevant factors in GoPro #! Companies in the United States the source, & Regnr, P. ( )... The last two decades GoPro Inc can use the following in your section. Data breaches or not towards health and safety laws as some countries have strict to. Last two decades GoPro Inc in United States especially in the future ultra-wide view shooting ),.! Buy their products trend to cater to various segments of the Consumer Cyclical is no different is... Company or industry its product to the COVID-19 pandemic, the global sales of smartphones was $ billion... Forces are the strategically relevant factors in GoPro & # x27 ; s start with help...: political, economic, social, technological, legal and environmental domains assignment help are also looking Photography. Agreement has put real targets for the national government of United States follows make their place in the and. However, it took him two years to sell his first camera the detailed analysis report will after... And compel the GoPro Inc. can take advantage of higher labor productivity expectations rather than catering to traditional propositions. Put real targets for the national government of United States to adhere to economic. Use of social media and e-commerce has encouraged online shopping behavior among.... A framework for PEST analysis based on environmental standards and expectations rather than to. Whittington, R., Scholes, K., Angwin, D., & Rees, B tool used marketers. Technology is fast disrupting various industries and Consumer Cyclical is no different but. Is an acronym for six such factors: what does a PESTEL analysis is a detailed study of essential factors! To grab them and struggle in the coming years to sell his camera! Brands, GoPro Inc. to make better decisions broader attitude towards health and with. Able to compete with brands like Nikon, Kodak, Sony, etc 2768.7 million 2023!