As difficult as it is to truly encompass the turnaround Microsoft has undertaken, many point to the companys cloud computing service Azure as one of the main catalysts. After the pandemic subsides, I anticipate that most offices will employ some type of hybrid system, where employees will split their time between the office and other locations. Microsoft general manager Julia White, who presented the Office iPad app, was decked out in a black form-fitting LaMarque motorcycle jacket.". Also, don't miss our next Protocol | Enterprise event on Wednesday, April 14 at 1 p.m. PT: "Hybrid Cloud: Best of Both Worlds?" After spending a couple of years building up Quicken, White moved to a hand-picked startup team to create a new web-based Quicken experience that would render the existing version irrelevant. Feb 21, 2017 | Julia White - Corporate Vice President, Microsoft Azure . So one of the huge things we embraced with new leadership is that we wanted to empower every developer and every team to be successful, building whatever they want to build and running it anywhere they want to see it run.. White presented at several Microsoft events over the years, including the announcement of the HoloLens 2 and Azure Kinect DK (opens in new tab). To help my team, I told them my story about how NO ONE is going to bank on the internet., Thats why were in tech its constantly changing, were constantly adapting. Resources and contact information for our media partners. One of the key tasks for White is changing the perception of SAP. You can attend our bootcamps full-time or part-time. She is an actress, known f By clicking "Subscribe," you accept our Terms, consent to the use of cookies, and will also receive exclusive offers and updates about new courses, workshops and events. Julia White is Chief Marketing and Solutions Officer and member of the Executive Board at SAP SE. Watch your inbox for the very best from BrainStation. You see that reflected in the acquisitions we made. That kind of growth is another thing Im very proud of. COVID-19 has taught us that flexible work is effective and the need for employees to all be in the same physical location has diminished. I wanted to leave my footprints. SAP filed for an IPO for its Utah-based Qualtrics experience management subsidiaryat the very end of 2020. To be in charge of one of the worlds largest software companys biggest software portfolio is quite a task. Five years ago, if you were in tech back then and you thought about Microsoftand Visual Studio in particularyou would say Well Visual Studio is Windows only. New York, Microsoft just can't seem to get AI chatbots right. Twitter user Brian Barker (@peachorchid) summed it up for most people: Julia White looks like she arrived from some cool sci-fi future in her leather jacket to stop us from destroying ourselves #cloudformobile,tweeted. Turn on desktop notifications for breaking stories about interest? Amazon now holds the title, but the two (plus Apple) continuallypush each other aside for the top spot. We hired a bunch of people from big banks to run the financial services part of the team, she said. What I mean by that is most of the development is happening behind these walls and ceilings. We dont want people to submit issues and never hear back from us. It's not different from my experience at Microsoft," she said. She is tasked with strengthening SAP's go-to-market approach with a focus on product, industry and digital marketing, as well as focusing on bridging customer and ecosystem needs . Yet her experiences in print and TV news journalism internships didnt feel like the right industry for her as an outlier who wanted to have impact. Having worked with the company for over 25 years, her official title is now corporate vice president of Microsofts developer division: My team builds all of the compiler technologies Microsoft ships. White has a bachelors degree from Stanford University and a masters in business administration from Harvard Business School. White has a bachelors degree from Stanford University and a masters in business administration from Harvard Business School. At Microsoft, we see a lot of large teams and companies. While will become SAP's chief marketing and solutions officer. Tubi is the largest free streaming service featuring award-winning movies and TV series. White joined SAP after spending nearly 20 years at Microsoft . I was definitely an outlier," she said. Thats whats in it for us. Were in the enablement business. Dux: Now, for this week, for Ignite, what's your other side job? Having worked with the company for over 25 years, her official title is now corporate vice president of Microsoft's developer division: "My team builds all of the compiler technologies Microsoft ships. While will become SAP's chief marketing and solutions officer. Typically, tech product launches dont spark viral fashion discussions (at least not complimentary ones), but then, this wasnt just any product launch. And then open source in the developer ecosystem is the norm. Many of the things we are able to do now were not entirely possible without him at the head of Microsoft. Today were almost 14 million. White was once an Olympic hopeful in synchronized swimming. Despite the fact that White is a 13-year veteran of the company, she embraces change and fights to move both technology and business to its future state. Government IT Modernization Reaches Tipping Point. Because digital is what will make Read more. Microsoft's Azure marketing chief, Julia White, is leaving the company to move to SAP. If you compare some of the cloud vendors, theres a number of key differentiations. "He said it was important I don't move to Germany.". Listen as Microsoft's Julia White shows off new tech, Azure and HoloLens that allows you travel across the world and speak local languages. What's the best piece of advice you could give to someone starting their first tech job? In fact, it takes more than five years. In 2005, she moved to Microsofts US sales division and spent two years leading channel incentives and go-to-market functions. A former Microsoft executive, White helped lead marketing for Office 365 as the product went through its own cloud transformation. While I graduated from law school and was figuring out my next career move, Don Whitson, who ran Span Instruments in Dallas, Texas, reached out to me and offered me a position as CFO at his company. That is a very common thing because what customers want to do is embrace open source as well and say Hey I want to use this, but I dont want to do the operations. People thought I was nuts to leave when I did, she laughed. Julia White is the second major Microsoft employee to announce a departure this week. Our roadmap is entirely done out there in the open. Microsoft will be conducting an internal and external search for her replacement, a spokesperson confirmed, and in the interim, Azure Vice President John "JG" Chirapurath will become the interim marketing lead. White acknowledges that the effort to change the perception of SAP is harder given the complexity of its software. Now what? In her role, White leads the product and industry solution value propositions, go-to-market approach, global brand and digital marketing, corporate communications, and government affairs. Talk about the back shed of technology, she laughed again, But it was a scrappy team of fighters and I got to work closely with an amazing group of people.. Read more. She has been spearheading marketing for Azure for the past five years. She began her tenure as the Product Manager for the Server division at the company in 2001 and has since held positions in channel marketing, Exchange Server, Office, and Azure. In this function, Julia is responsible for the value proposition of the Cloud Platform, global go to market strategy, customer engagement and evangelism. We really need to embrace the open source ecosystem, and so the way we take those things to action, is that in November 2014, we actually open sourced [free cross-platform developer platform] .NET. As a company with arms reaching into almost every facet of modern technology, community becomes less about realizing a shared past and more about seizing the opportunity to define the future. Julia Liuson is a big deal at Microsoft. news.sap.com. Julia While, Corporate Vice President (CVP) for Product marketing for Azure, Developer Tools and Servers at Microsoft has today announced her departure from the company. Do Not Sell or Share My Personal Information. "I think Julia White's very cool leather jacket should have its own Twitter account," tweeted Mashable editor Lance Ulanoff at the recent Office for iPad launch event in San . Sign up for our newsletter for the latest tech news and scoops delivered daily to your inbox. If you look at a lot of our code, we can do a release, then we list what were planning to work on for the next release, and people give us feedback. This almost-great Raspberry Pi alternative is missing one key feature, This $75 dock turns your Mac Mini into a Mac Studio (sort of), Samsung's Galaxy S23 Plus is the Goldilocks of Smartphones, How the New Space Race Will Drive Innovation, How the metaverse will change the future of work and society, Digital transformation: Trends and insights for success, Software development: Emerging trends and changing roles. In a sign of that focus on all international markets, Klein also tapped customer success head Scott Russell for the board at the same time. You can see what we have done in the developer space as a part of the overall transformation journey. We've developed a suite of premium Outlook features for people with advanced email and calendar needs. When you purchase through links on our site, we may earn an affiliate commission. We have an open design process. Microsoft / screengrab Back in March, Satya Nadella made his first public appearance as Microsoft's CEO. We have changed major project plans based on that feedback. The quotes I kept reading were like Hell must have frozen over, Microsoft has done XYZ. I have read that quote so many times since then. Sorry about that, something went wrong. Even though Microsoft is a newcomer to the open source world, its products are universallyadopted and enjoyed. That is a bit of a new thing. White joins SAP on March 1 and will be part of the company's executive board. COVID-19 emphasized the need to lead with transparency. If something is not looking right or not trending in a positive direction, we need to all understand what it is and what we can do to fix it. Javascript must be enabled for the correct page display, Current Executive Board term expires: 2024. Prior to this, she spent 8 years within the Office division where she was instrumental in leading the products evolution from an on-premises technology to establishing Office 365 as the leader in cloud productivity services. So when we offer cloud solutions, people thought That must be Windows only or That must only run .NET code. I would say, no! It was an internal struggle, but I decided that I needed to pursue my passions, she said. Everything changed during Whites junior year in college, when a professor pulled her into a research project between Stanford and Melinda Gates. Everything developers use by and large has increasingly become open source. It also taught me to hire the best people that I can and let them do their job. That is crazy. I responded, Sorry, its really not. Within two years, the viability of banking on the internet wasnt even a discussion. We still talk about the notion of an open source developer, but every developer is using open source in some way shape or form. Introducing Microsoft 365 for US Government, Azure Stack on Azure Government, New Regions Dedicated to Secret US Classified Data & Certifications for Dynamics 365. Is Office exec Julia White the face of a new Microsoft? Were kind of really embracing our open source tech by really leading by our actions and the great product we ship. As an executive at a company, it's sometimes difficult to let go and trust people with certain tasks you care so much that you want to be involved in everything. Based in Singapore, Russell is a key representative for the APAC region. Quick Links Intelligent Enterprise Small and Midsize Enterprises SAP Trust Center SAP Insights SAP Community Developer Support Portal About SAP Company Information Worldwide Directory Investor Relations Careers News and Press Events Customer Stories Has been spearheading marketing for Azure for the latest tech news and delivered... From BrainStation things we are able to do now were not entirely possible without him the. Sign up for our newsletter for the very best from BrainStation theres a number of key differentiations desktop... 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